Richard Telford made a career in Permaculture by putting his values and ethics into his work. He works with a “just do it” passion and commitment to meet the need.
What Richard Knows
Richard knows “You can create a career for yourself in permaculture using your previous experience. Most people have some kind of Interest or career before they get into Permaculture. And then, they have some kind of crisis point where they go “what am I doing?… This doesn’t align with my values!”.
And so, rather than dropping a career, embody principles and ethics into your whole being. So that, everything you do aligns with permaculture.
Find somebody who’s practicing what you’re interested in and work with them. Gradually try and embrace it. Incrementally improve the way that you do things.
Richard’s Career Path
Richard tells his story. “Well I was working in advertising as a graphic artist in the early 90s. And I built up my skills and a career in that over a number of years. And found that the people I was working with, and things I was doing really didn’t align with my values. So, I just decided to hit the road and go exploring.
So I bought an old Kombi – a 75 VW Kombie van. And hit the road traveling around Australia with a plan to travel around for a year. I did some freelance work. As I was going, I came across permaculture. I actually saw a sign on the road that said Permaculture with an arrow on it so I followed the sign and saw another one another one and ended up at Bill Mollison’s place [in Tyalgum]. And Bill was teaching at PDC at the time I poked my head in. He gave me a grumpy old look. So, I had a look around and went on my way. I think that started my journey of interest in permaculture and I continued traveling around Australia.
Travelling and building skills
The plan was to go for a year and it ended up taking me about five before I got back. But I got involved with the Rainbow gatherings up in Cairns. And some of the protests from there. That was really amazing. Because it showed me that if you really want something to happen you’ve got a put in. And do it yourself. It was also my first real experience of intentional community.
We travelled across in a convoy after the Rainbow gathering to Darwin. And got involved in some of the protesting up there at Jabiluka. And I discovered the book ‘Introduction of Permaculture ‘ by Reny and Bill. I started to see suburbia in a completely different way and asking “why aren’t we growing food in the streets?”
In the Jabiluka protests and that was really questioning the way society exploited natural resources. And I produced a zine we called ‘Tribe’. It was the first time I’ve really using the skills to do something that I believed in. So, I continued traveling around Australia and ended up down in the southwest W.A. (Western Australia). I became involved in the protest to save Karri and Jarrah forests in the southwest.
I made a connection between the Jabiluka protest and the saving the old growth forests. I saw that it was all part of the same problem. And one thing that I really got from the protest was it was quite aggressive. Coming from the protest side it was very confronting to be telling the timber workers that they shouldn’t be doing what they’re doing. There were lots of really full-on protests happening. Forest workers coming into the sites and bashing people and things. And I just didn’t want to get involved in that.
Action – The Tree Sit
I thought a tree sit would be a pretty safe way to to approach it. And it gave me a ‘ticket in’ to go for respite at Carter’s Road. So that was the beginning of a whole other journey at Carter’s Road Community.
I met up with Jody Lane and Chris Lee and a bunch of other amazing Margaret River forest protesters. And the house that they’d set up as a respite for Forest protesting became an unintentional community. It was a permaculture-based unintentional permaculture community. I guess it had a dozen residents or so. There were a whole bunch of other people coming through the place fairly regularly. When I arrived the core members were about to go away for a Joanna Macy retreat. They needed somebody to look after the place while they were away. So, I offered to do that for two weeks and ended up staying there for about two years!
During that time David Holmgren was traveling down the west coast. I was really curious who this other fella was. Because, I’d only heard of Bill. And so, I went out to meet and hear David speak. I offered for David, Oliver and Su to come over and see what we were doing at Carter’s Road (now called Fair Harvest). We showed them what we’d been working.
I let David know that I wanted to do work if he needed help with graphics, graphic artwork or design let me know. David told me that he was putting together a book about the principles and wanted some help to design the icons. So, that was the first permaculture project that I did – the Permaculture principal icons.
Driven by Passion
My passion is really around visual communication. And helping people get an understanding on different levels. So, you get initial sort of grasp of what something is and then you can go deeper and deeper if you so desire and that sort of aligns really well with with visual communication and the way an advertisement’s set up because, yeah, sort of grabbing someone’s attention and layering depth into that. After doing the icons I was interested in how do you present that information in a way that’s a bit more digestible to people because the the book was pretty hard going. I think for a lot of people – especially as an entry level book. It’s not really suitable.
Seeing the Need
At the time I was searching for how to find out more about permaculture and everything I found on the internet was really around people’s projects and farms and things like that it wasn’t really anything that just explained what permaculture was. So I looked at incorporating the icons and work that I did and the work that David did and the essence into a website which is the permaculture principles website.
In 2008 David Arnold was working to put together the permaculture calendar. It was all about the same kind of thing – helping people get an understanding of what the design principles were. So, we worked together on developing the calendar. And have merged the calendar in with the website over the years the principal’s website. Initially it was really just sort of a summary of the principles and ethics. I worked with David and Su’s son Oliver Holmgren on a upgrade to the site and we started to develop a store for the Holmgren Design website. I was selling books from under my bed!
When RetroSuburbia came out, that’s when the business sort of really took off. So, we started employing others. We’ve got Christine Cahusac handling all of the sales and we’ve been developing the distribution side of the business for selling primarily David’s books but also other permaculture self-published books. And I’ve also been involved working with David and Su in producing doing the artwork for RetroSuburbia – quite a number of their titles.
Earth Restorers Guide to Permaculture is the latest book – the most recent one that I was involved with. I worked with Emma O’Dell who now works with us as well. She handled the artwork but I was sort of directing that with her. So it’s managed to tie together all of my interests really particularly the RetroSuburbia project because the house that I’ve built here in Seymour – Abdallah House is one of the featured case studies in the book and lots of the things that I’ve been doing are in that book. It helps to tell my story. I’ve managed to do the artwork. And now, I’m distributing and selling. And it’s the whole box and dice in that book for me!
Learn more about Permaculture with us. Enrol in our Permaculture Design Course.